Mobile Revolution

E-Commerce Company find new revolution in mobile. Today Investments by private equity (PE) and venture capital (VC) firms into the mobile payment solutions segment in India have seen a notable growth in the past. There are two parallel lines in this business segment, one mobile advertisement through mobile internet traffic and second is mobile payment solution.

Facebook $19 billion deal with Whatsapp shows what will be the future of mobile business. Because facebook knows they are on matured level of business if they not diversify they may able to come in unsaturated level. Their analyst did exactly the same finding mobile users which will be new revolution, so whatsup have 450 million users worldwide and 55 million in India alone, so they bought but not open their cards of strategy but the speculation is the advertisement game would be around.

Today each and every E-Commerce companies already were launching their mobile apps, because the future is mobile. Today mobile internet users growing rapidly on this earth as compare to anything else. So that Private Equity (PE) and Venture Capital (VC) has the eagles eye they find the things which are growing in faster rate return of Investment is huge, wo wo they find it and already were invested like sequoia capital and saama capital have invested Chennai based Prizm Payment Services and one of the highest investment in the sector $8 million now its acquired by Japanese major Hitachi Ltd. and data shows the strategic acquisition saw an exit amount $250 million but the return multiple are not known. Last year LivQuick Mumbai based payment technology startup, received investment from Snow Leopard Technology Ventures and Quebecell a San Francisco based mobile payments solutions provider witnessed investment from Blume Ventures and Kae Capital showing potential of the segment going forward but the Buko social gaming company acquired Quebell in 2013.

So this is how big fish eating small fish above and how the mobile revolution will work in coming years because this is ultimate coming business which already come in noticed what whatsapp, Line, wechat and viber make the revolution in mobile devices. But the question is in this revolution major player will be big fish like Facebook & Google.

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