Advertisement affects Social Change

Advertisements are major part of the Companies marketing and promotion and its part of our daily life. Whereas advertisements are the major source of revenue for the major companies and is part of the global economy in other sense.

Advertising can be agent of social change and empowerment. This is also fact that advertising is influenced by the culture of a society and it’s vary country to country like

“The Tata Tea Jaago Re campaign is about trying to awaken the desire to vote among the young citizens of our country. They urged to vote out corruption.

Ads don’t just sell cars, beauty products or clothes. They also sell us a lifestyle certain way of living and thinking. The latest one Tanishq campaign works on the idea of a woman’s remarriage. This ad is remarkable in the society like India that dusky woman is able to hold her own and remarry a man of her choice. There plenty of ads been aired which is shows how the behaviour change and social change is narrated on those ads. The Balbir Pasha campaign runs by Population Services International India to reduce rates of unsafe sex and encourage people to call the HIV/AIDS hotline. Not only advertising agency showing this creativity, some NGO’s who work for sex workers to make their life safe also making a short film to change their behaviour and it seems to work that increased last time condom usage with commercial sex workers.

Some here we can say that advertisement can affect on change behaviour and social change. Another great work of execution is the recent Google ad. It focuses on the reunion of friends who had been separated due to the partition. The ‘Hassi Brothers’ campaign for Fevikwik they just try to give message to the society’s consumerist attitude and reminding them that recycling is socially responsible behaviour.

Above some powerful essence of the message in advertising which are more than enough to change the society as the Balbir Pasha Example demonstrated or Tanishq Campaign. Today company not only targeting their respective audience but also try to give the message with their advertising like Tata Tea Jaago Re campaign.

All above is a kind of evidence is mounting that advertising can play an important role as part of wider social marketing campaigns to shift human behaviour. Today making the branding is somehow change to make people aware for their good is opting by the advertising agency and they are making ad film to keep in their mind that they not only target the audience but also shows the concept as a mass appeal. That’s how advertising can affect on social change and make aware to the people.

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